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About the Artist

Ayush Jajoria, known by his artistic moniker Ayush., is a self-taught, multi-disciplinary audio-visual artist from New Delhi, India. His work seamlessly blends future garage, alternative left-field, cinematic music, and ambient soundscapes, creating an immersive and emotive listening experience. With a focus on intricate production and innovative sound design, Ayush has carved a unique niche in the alternative electronica scene. His music has garnered recognition from platforms such as Rolling Stone India, Wild City, Scroll.in, and Red Bull. Ayush’s compositions have also been featured in Netflix productions, where he combines storytelling with sound to enhance the narrative, showcasing his versatility as both an artist and a composer. As Ayush rebrands his musical identity, he is exploring a fresh sound influenced by 90s dance pop, while retaining his distinct style that blends experimental genres. This new direction marks a significant evolution in his work, incorporating both nostalgia and innovation. Holding a master’s degree in Social Science, Ayush brings a critical, analytical approach to his creative process. His academic background allows him to explore the intersections of art, science, and technology, as well as the socio-cultural dimensions of his music. Ayush uses his platform to address contemporary issues, reflecting on the evolving relationship between culture, society, and technology. Having performed both DJ sets and live shows at over 50 venues across India, Ayush has built a strong stage presence, captivating audiences at renowned venues such as Auro Bar & Kitchen, High Spirits, and Courtyard Cafe, as well as major festivals like Magnetic Fields (Peacock Club), and events in Bangalore and Hyderabad. As he continues to evolve as an artist, Ayush remains committed to pushing creative boundaries, positioning himself as a significant figure in the global music and audio-visual arts scene.

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Press Coverage

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 © 2024 by Ayush from Balancing Act Media.

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